# content
@aaronpk If it's a gift card that can be used to purchase a product from anyone (not just from the seller asking for the review), then that's different. However, they may have made a $200-300 profit on the $500 sale. Reinvesting part of the profit into reviews for a new-ish listing can create a competitive advantage that can pay off well over the longer term. Even if they break even or have a small loss, it can be an effective "loss leader" strategy. https://en.wikipedia.org/wiki/Loss_lea der

# contentMap.en
@aaronpk If it's a gift card that can be used to purchase a product from anyone (not just from the seller asking for the review), then that's different. However, they may have made a $200-300 profit on the $500 sale. Reinvesting part of the profit into reviews for a new-ish listing can create a competitive advantage that can pay off well over the longer term. Even if they break even or have a small loss, it can be an effective "loss leader" strategy. https://en.wikipedia.org/wiki/Loss_lea der