# content
@aaronpk It sounds like a lot to “pay” (it doesn’t cost them $150) for a review, but the ROI depends on the price of the item being sold. Good reviews are a necessity for a successful listing on Amazon and they will affect sales performance for years. However, the technique is risky for them because it violates Amazon’s ToS and could cause them to lose the ability to sell on that platform.

# contentMap.en
@aaronpk It sounds like a lot to “pay” (it doesn’t cost them $150) for a review, but the ROI depends on the price of the item being sold. Good reviews are a necessity for a successful listing on Amazon and they will affect sales performance for years. However, the technique is risky for them because it violates Amazon’s ToS and could cause them to lose the ability to sell on that platform.